REDWOOD CITY, Calif. -

Dealix UsedCars.com and the National Independent Automobile Dealers Association have struck a deal that can allow NIADA members to expand the scope of their online inventory listings, thus helping them connect win more potential customers.

Dealix said it gives dealers who sign up for its services a prime spot on UsedCars.com. These dealers also get their inventory listings distributed throughout the more than 50 websites included in the UsedCars.com Network, which includes such sites as Kelley Blue Book’s Kbb.com and AOL Autos.

And traffic for the UsedCars.com site itself, which serves as the anchor to the network, has climbed 30 percent year-over-year, according to officials.

Moreover, dealers can choose to go the pay-for-performance route on Dealer UsedCars.com. The program also gives them a Quality Pledge for each lead. If a lead is a duplicate or is unable to be reached, dealers can have them replaced or get a refund.

“Many of our members have tried UsedCars.com, and have found the service to be a great way to get their inventory and brand in front of pre-owned buyers,” stated Scott Lilja, NIADA’s vice president of member services.

“We’ve gotten to know the Dealix team over the past months and believe that their service is going to be increasingly important to our independent dealer members,” he added.

ADP vice president and general manager of the company’s Dealix division Anna Zornosa shared: “We’re looking forward to building a strong relationship with NIADA and the community of independent dealers it represents.

“We’re committed to continuing to enhance UsedCars.com to address the unique needs of the NIADA membership,” she continued.