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CHICAGO — FirstLook is rolling out an upgrade to its Market Smart Inventory Management System that can help dealers spot the best-selling models in their respective markets while also providing information about scarce or over-supplied units, as well.

The Market Velocity Stocking Guide will be introduced at the upcoming 2010 National Automobile Dealers Association Conference and Expo.

"With wholesale supply continuing to tighten, dealers who aren't stocking the right cars will be selling fewer cars," stated David Nelson, senior vice president of FirstLook.

"Our Market Velocity Stocking Guide enables dealers to sell more cars, faster and more profitably by maximizing their own inventory with the hottest cars in their market," Nelson added.

Officials said the Market Velocity Stocking Guide connects to almost 2 million online wholesale units each year.

With the addition of the Market Velocity Stocking Guide, FirstLook's "three-dimensional" market stocking solution now includes:

—Core inventory otimization (Custom Inventory Analysis).

—Custom market performers (Polk Market Performers).

—Internet fastest movers (New Market Velocity Stocking Guide).