Fisker’s shift to dealerships gets into gear with dealer open house
Less than four weeks after announcing it is shifting from direct sales to a dealership model, Fisker will hold a “dealer open house” for dealers interested in working with the electric vehicle manufacturer.
The meeting will be held Wednesday at Fisker’s headquarters in Manhattan Beach, Calif. The company said it expects to announce commitments from dealers, adding it has already signed its first dealer, located in Europe.
“I’m looking forward to meeting with our future dealers in person and announcing that we have signed up our first dealer partners,” chairman and CEO Henrik Fisker said in a news relesae. “More than 120 dealers in North America and Europe have expressed interest in our new dealer partnership model, and this open house event is a very important step toward growing our business and getting more vehicles to customers in 2024.”
After the open house, the company said in a news release, Henrik Fisker and other Fisker leaders will meet with additional dealers during the NADA Show, later this week in Las Vegas.
Fisker said it has been in “advanced discussions with numerous potential dealers” and expects to deliver its first vehicles to dealers in February.
The company said Jan. 4 it was making a “strategic shift” to dealership sales in North America with a dealer partnership model that combines a goal of no-haggle pricing on Fisker vehicles where permitted with larger market territories for dealers to maintain pricing without concern for local competition.
Fisker said the transition is part of its plans to scale production and sales of its Ocean SUV, which is currently being sold in the U.S., Canada and Europe starting at around $39,000, and future models.