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PALO ALTO, Calif. — High Gear Media recently finished the complete design of an automotive Web site operated by a CBS-owned television station in Minneapolis.

The site for WCCO-TV incorporates all of the content produced by High Gear Media, which includes vehicle shopping tools and pricing information, as well as reviews and features from its network of five Web sites.

"We've been contemplating an automotive section on our Web site for quite some time," explained Susan Adams Loyd, WCCO's vice president and general manager.

"We found the right partner in High Gear Media. Their robust content will enhance WCCO.com by adding this popular category to our Web site," Loyd added.

Hesky Kutscher, High Gear Media's founder and chairman, detailed some unique elements of the project.

"Building this new automotive shopping guide for WCCO.com has been a great opportunity for us to showcase our expanding editorial content and powerful platform for another industry leading media partner," Kutscher stated.

"We are thrilled to work in a local setting for the first time, building relevant high quality automotive advertising," Kutscher concluded.

The new site is available at http://cars.wcco.com/.