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WALTHAM, Mass. — IMN, which publishes the Loyalty Driver electronic communication service for dealers, has named a new director of OEM programs.

Joining the company is David Rose, who has over 30 years' experience in the industry, including 23 years with BMW of North America.

In his new role, Rose's duties include helping the automakers get the most out of their respective partnerships with IMN and maximize results from Loyalty Drivers.

His most recent role with BMW of North America was serving as sales operations manager. In that capacity, Rose headed up the development of sales, marketing and operational initiatives for 25 BMW stores in New England.

Rose's experience also includes time with Ford.

"During David's time at BMW, he consistently helped dealerships exceed their market share objectives," stated Brian Epro, vice president of automotive services.

"He couples hands-on OEM experience with real-world knowledge of what works within a dealership to help build brands and increase sales," Epro continued. "He is an amazing asset to IMN and our manufacturer partners and dealer customers."

Rose added: "I'm very excited to be a part of the IMN team. Throughout my years I've really seen what works and what truly brings value to auto dealers and their brands. In these tough economic times, it's more critical than ever to be consistently communicating with customers and prospects in a professional and informative way.

"Loyalty Driver is a product that works hard at driving revenue into every profit center in a dealership. I believe in IMN Loyalty Driver and want to help our partners realize its potential to the fullest," he concluded.