Import Brands Continue CPO Surge

2014 Volkswagen Tiguan. VW marked its 12th month of selling more than 7,000 CPO vehicles.
Asian and European brands notched gains in certified pre-owned sales during February, and the respective groups are up year-to-date through two months, as well.
According to Autodata Corp., there were 86,530 CPO sales among dealers for Asian OEMs during February, which is up 3.9 percent year-over-year.
Through two months, these dealers have sold 174,156 certified units, beating the year-ago pace by 7.3 percent.
European-brand dealers sold 34,529 certified cars in February for a 13.6-percent year-over-year hike. Through two months, they have moved 68,927 CPO units for an 18.9-percent improvement.
Several import brands shared unique accomplishments for the month. Among those:
- Kia reported 4,887 certified sales for the month, which was its second-best month ever.
- Over at Hyundai, the automaker announced its best February ever with 7,128 CPO units sold. This is up 4.8 percent from the 6,804 sold in February 2014.
- Volkswagen pointed out February marked the 12th consecutive month the automaker has sold over 7,000 CPO units.
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Paul Rohovsky, certified pre-owned manager at Lexus, said: “Lexus CPO continues on a record sales pace as we have developed new resources and programs to support our dealers to achieve new record sales results.”
The most recently completed month was a February record, he said, extending Lexus’ streak of consecutive monthly CPO sales records to seven. Each month since August has been a record for that particular month.
“Lexus is committed to the CPO program and supporting our dealers pre-owned operations and we anticipate another record year in 2015,” Rohovsky added.
More of these accomplishments can be found here.