Liquid Motors Offers Dealers New Social-Media Tracking Tool, More
DALLAS — Liquid Motors has launched a new tool that allows dealers to monitor their social media presence across various sites and quickly respond to consumer feedback, whether good or bad.
Basically, in using the SocialFuel Monitor product, dealers can punch in keywords or phrases for the program to track. Then the tool notifies the dealership whenever the brand is mentioned throughout social media.
Dealers can then respond as necessary.
"Dealers shouldn't become complacent when promoting their brand, generating leads or delivering great customer service," suggested Michael Daseke, president of Liquid Motors.
"These are all areas which can be replicated online and this product will aid the dealers in tracking positive and negative brand statements across multiple social media sites from one tool," he added.
Liquid Motors, Carfax to Roll Out 2010 Internet Marketing Summit Tour
In other news from the company, Liquid Motors and Carfax are beginning The Drive More Sales with Improved Internet Marketing Summits on Thursday with the series' first stop in Dallas.
These summits, which will be held in cities throughout the U.S., will focus on the road blocks dealerships face, vehicle pricing strategies, social media top strategies to improve Web marketing and drive more sales, according to officials.
"Liquid Motors and Carfax have been sponsoring these educational summits for the past four years, and the response from the hundreds of dealers that have attended has been phenomenal," stated Mark Burack, vice president of business development for Liquid Motors.
During the summits, speakers will address the following areas:
—Steer clear of the roadblocks that most dealerships put in their own way.
—Drive customers to your door with effective vehicle pricing strategies.
—Rev up more quality leads without increasing your marketing budget.
—Accelerate your inventory turn times by implementing simple best practices.
—The importance of putting yourself in your customer's shoes.
—Building strong, lasting consumer confidence throughout your operations.
—The "how to" guide to utilizing effective social-media marketing.
—What Facebook, Twitter, MySpace and blogging can do for your dealership.
In addition to the Dallas stop, there will be summits in Los Angeles on May 18 and May 19. There will also be summits in Washington, D.C., Denver, Chicago and Phoenix.
"Excellent presentation from start to finish!" commented Brandon Endrizzi of Mark Mitsubishi, who attended a November event in Phoenix. "I would definitely attend again if I had the chance."
For more information, visit www.liquidmotors.com/summit/index.html.
Liquid Motors Reaches Milestone
Continuing on, Liquid Motors also passed a significant landmark recently, as the company now has more than 2,000 dealer customers.
Specifically, the company had 2,112 unique dealership rooftops in its customer base as of the end of the first quarter.
"Today we recognize an important milestone for our company," Daseke stated. "This unprecedented growth in the face of today's industry challenges is due to the acceptance of Liquid Motors approach to marketing and managing vehicle inventory.
"It is also a true testament to the talent and hard work of our staff, all of whom share a passion to provide optimal Internet marketing performance for our customers," he concluded.