McLEAN, Va. -

The National Automobile Dealers Association recently revealed the first OEM to work in partnership with NADA University on an exclusive training program.

By subscribing to NADA University online, association officials last week said Mercedes-Benz USA will equip its dealer contact team with 24/7 online access to a vast collection of interactive training courses, Webinars, data, industry updates and best practices examples. 

NADA noted there will also be an instructor-led course offered that is titled, “Financial Statements through the Dealer’s Eyes.”

NADA believes customized training provides a variety of benefits, including step-by-step business management techniques, analyses and strategies as well as enhanced business acumen and credibility. The association thinks the initiative also can spark a more collaborative approach to boosting sales and profitability, a better understanding of the marketplace improved employee morale through a better grasp of dealership responsibilities and increased dealer satisfaction from more helpful and productive dealer contacts.

“The automotive industry has seen many changes in recent years, and a company’s ability to keep ahead of the curve relies on various factors,” stated Christine Lohrfink, manager of corporate training at MBUSA.  “Our commitment is to supporting our dealers in every way we can for the benefit of our customers.

“Choosing to partner with NADA University came easily, considering the organization’s leadership position in the industry,” Lohrfink went on to say. “They have valuable learning resources on industry trends and information, which is a natural extension of the training we offer our field managers so that they may best serve our dealer network.” 

NADA chairman Stephen Wade added, “We’re gratified that Mercedes-Benz USA has selected NADA University to support its key team members with the tools to enhance mutual collaboration and success with their dealer network.

“NADA U provides a unique perspective on the business from the dealer perspective, and our program offers proven best practices to help drive efficiency and success in retail, field and management operations,” Wade continued.

For more information on NADA University custom training and educational programs, call (800) 557-6232.