OVERLAND PARK, Kan. -

Audi of America recently chose NCM Associates to provide 20 Group services to a select cluster of U.S. franchise dealers.

Officials explained the Audi Peer Consultation Groups will be comprised of non-competing Audi A8 Flagship Program dealers who desire to collaborate with their peers around operating performance excellence and profit maximization using NCM’s Benchmark for Success program.  They added this exclusive NCM Associates program will be sponsored by Audi.

According to a dealer announcement, NCM surmised that Audi is demonstrating a commitment to the success of its 115 A8 Flagship Program dealers by fully underwriting the peer consultation group program fees.

In material distributed to the dealers back on April 13, NCM asserted Audi “validated the importance of peer consultation groups as an opportunity for the A8 Flagship Program dealers to capitalize on enhanced processes and profitability and acknowledged NCM’s leadership in this area.”

Brian Kelly, Audi’s dealer performance manager, reiterated the position in his message to franchise dealer.

“We’re pleased to have selected NCM,” Kelly stated. “They are not only the founder of the peer consultation 20 Group model, but they continue to lead the industry with the kinds of innovative tools and services that will serve our dealers well, whether in an Audi Peer Consultation Group environment or any of the other services their organization is capable of providing the Audi dealer network.”

Audi initiated a request for a proposal to performance group service providers in the fall of last year with the intent to develop a peer consultation group program exclusively for its Audi A8 Flagship Program dealers.

“The proposal process was detailed and demanding,” recalled NCM president and chief executive officer Paul Faletti Jr.

“Audi executives were looking for a 20 group program service provider that would mirror and exemplify the high standards they have set for their own organization, and it’s gratifying and exciting to have secured this endorsement,” Faletti continued.

Faletti also praised Audi leaders for embracing the 20 Group program and calling NCM a leader in this space. 

“We share their desire to help dealers succeed and they share our enthusiasm for our 20 Group platform as a proven path to success,” he concluded.