“The future of automotive retail,” says LaFontaine Automotive Group CEO Ryan LaFontaine, “is about meeting customers wherever they choose to shop while delivering an experience built on trust, transparency, and convenience.”

And the dealer group is now meeting those customers on Amazon Autos.

The Michigan-based retailer said Friday that its 40-plus dealerships have joined the Amazon Autos marketplace.

“For more than 45 years, we’ve challenged ourselves to stay ahead of our customers’ expectations by embracing innovation that enhances, not replaces, the human experience,” LaFontaine said in a news release.

“Adding our more than 40 Michigan retail locations to Amazon Autos marketplace is a testament to our team’s vision, our commitment to continuous innovation, and our relentless focus on creating the best possible experience for every guest,” he said. “We’re excited to help shape the future of automotive retail alongside one of the world’s most customer-obsessed companies.”

The dealer group says joining Amazon Autos is part of its strategy to invest in technology designed to make purchasing a car easier and facilitating consumer flexibility. Such technology is not a zero-sum game.

“Digital retail isn’t about replacing dealerships—it’s about creating more choice, greater convenience, and a better experience for today’s consumer,” said Carlito Mojica, senior manager of retail development for LaFontaine Automotive Group, in a release.

“Amazon Autos introduces another trusted touchpoint for customers, while LaFontaine continues to deliver the local expertise, relationships, and support that make all the difference throughout the ownership journey. This represents another important step in our mission to lead the evolution of automotive retail.”

Amazon Autos director of business development Barry Quinn added: “We’re excited to have LaFontaine Automotive Group listing with Amazon Autos. Together, we’re making it easier for Amazon customers in Michigan to browse, finance, and purchase vehicles online while still benefiting from the local expertise and personalized service that LaFontaine is known for.”