COSTA MESA, Calif. -

Veteran automotive and technology executive Doug Betts has been named senior vice president of global automotive operations at J.D. Power, the latter announced Tuesday.

Most recently, Betts had a role at Apple, where helped lead the introduction of Apple's latest product innovations.

At J.D. Power, Betts has been tasked with leading the strategy and operations for J.D. Power’s entire automotive division.

“Doug is an industry leader with a deep understanding of quality and design issues who also has first-hand experience with the disruptive forces reshaping the automotive industry,” Finbarr O’Neill, president and chief executive officer of J.D. Power, said in a news release. “This is the most important role we have in our automotive division, and with Doug’s leadership we can provide our clients with the knowledge and advice they need to navigate the challenges ahead.”

Before Apple, Betts held senior executive roles in global manufacturing and quality at Fiat Chrysler Automobiles, Nissan Motor Corp. Americas and Toyota Motor Manufacturing of Indiana.

“I have always appreciated the insights J.D. Power brings to the industry through its independent consumer feedback and data and analytics,” Betts said.

“As a former and long-time customer, I look forward to keeping J.D. Power at the forefront of our industry as it incorporates new and disruptive technologies and evolves to serve younger, emerging generations of car buyers.”