Sometimes things can be too easy.

That’s the premise of a new national ad campaign for Carvana starring actor Jon Hamm, designed to show how easy it is for consumers to sell their car to the online used-car retailer.

In the campaign’s first 30-second spot, titled “Excuses,” Hamm tries to get out of an awkward social obligation by claiming he has to handle the time-consuming task of selling his car. But his excuse falls apart because Carvana’s process is so fast that his neighbor sees Hamm’s car already sold and loaded onto a Carvana hauler.

“Jon Hamm’s comedic timing brings the entire campaign to life and perfectly highlights how Carvana takes the hassle out of selling a car,” Carvana co-founder and chief brand officer Ryan Keeton said. “We’ve made it easier than ever to sell your car online, and Jon helps us share that message with the signature humor and charm he’s known for.”

The campaign, developed by Carvana’s in-house creative team, has begun to roll out nationwide on digital, broadcast and streaming platforms.

“Excuses” is the first of two commercial spots featuring Hamm that Carvana will debut this year, alongside additional social content.