ST. LOUIS -

Dent Wizard International this week announced two additions to its national sales team, representing what the company said is an expansion of services.

Named as regional business development managers are Laura Sobyak, who will oversee the Midsouth region in a newly created position, and Tim South, who will oversee the West region. 

In their roles, Sobyak and South will focus on growing Dent Wizard’s customer base for existing services, including paintless dent removal, chip and scratch repair, wheel restoration and hail damage repair, as well as the company’s new Frontline Fast, Ding Shield and MINT programs.  

Sobyak brings more than 20 years of experience in the automotive industry, including roles as sales and financing account manager, national sales manager, and most recently as territory manager for Southern Auto Finance Company. She will report to Addison Thomas, Dent Wizard regional vice president for the Midsouth region.

South has nearly 30 years of experience in the automotive industry, including roles as territory manager, financing account manager, and most recently as general sales manager for John Hine Mazda in San Diego, Calif. He will report to Don Coleman, Dent Wizard regional vice president for the West region.

“The addition of talented, service-oriented people such as Laura and Tim is representative of the commitment that Dent Wizard is making nationally in our steady transition from just PDR services to a broad menu of cosmetic reconditioning programs and services,” said Mike Black, Dent Wizard chief operating officer.

“We are asking Laura and Tim to ramp up the communication and share Dent Wizard's true value proposition within the dealer channel,” he said. “Our programs reduce the reconditioning cycle time and ensure our dealers sell cars more quickly, and for more money. We are excited to have both on our team.”