Early Indications Point to Solid April for CPO Sales

With just a couple days of May gone by, it’s already looking like April was another whale of a month for certified pre-owned sales. Several brands have reported monthly CPO figures to Auto Remarketing, with a few hitting records.
For instance, Volkswagen had its strongest April ever, selling 8,237 CPO units for a 10.3-percent upswing. This also represented the third-strongest month (April or otherwise) that VW has ever had in the certified market.
Sales through the first four months of the year represent the strongest year-to-date start ever for VW, as it has sold 31,988 CPO vehicles (up 11.3 percent year-over-year.)
Also achieving its strongest April on record was Mazda, which moved 2,930 CPO units for the month. This was up 63.1 percent year-over-year and was the second-best month ever for the brand. The only month where Mazda sold more CPO vehicles was actually this past March, when it moved 3,390 certified rides.
Through April, it has sold 11,518 certified units (up 54.7 percent year-over-year).
Likewise, Hyundai’s certified sales last month represented its strongest April in history, as well. It sold 6,218 CPO cars, besting last April’s total by 32.5 percent. In four months, it has moved 23,952 vehicles for a 13.3-percent uptick.
Meanwhile, Kia increased its certified sales 101.9 percent with 2,544 units moved in April. Year-to-date sales stood at 9,625 units (up 76.1 percent).
Over at Ford, its brands combined to move 18,852 certified vehicles in the month and 69,131 units year-to-date.
Breaking down April’s figures by brand, Ford/Mercury moved 16,975 CPO vehicles while Lincoln sold 1,877.
Lexus sold 6,111 certified units last month, up from 5,256 CPO sales in April 2012. Year-to-date CPO sales have reached 23,402 units, versus 23,065 in the same period last year.
Audi sold 3,257certifed units for the month, compared with 2,863 CPO sales in April 2012. Through four months, it has hit 12,311 CPO sales, versus 11,649 sales in the year-ago time frame.
Next up was Volvo, which sold 961 CPO vehicles last month for a 1.7-percent hike, with year-to-date sales totaling 3,786 (up 0.3 percent).
Editor's Note: Stay tuned to Auto Remarketing for more comprehensive CPO sales results from the overall industry in April. Joe Overby can be reached at joverby@autoremarketing.com. Continue the conversation with Auto Remarketing on both LinkedIn and Twitter.