SCHAUMBURG, Ill. -

This week, Experian Automotive chose to extend its relationship with the National Independent Automotive Dealers Association by sponsoring its National Member Benefit Program.

As a sponsor of the program, officials highlighted that  Experian Automotive provides NIADA members with access to insight that can enable them to better understand the market, the vehicles and consumers.

“Interpreting market conditions is critical for any dealership looking to grow its business or fight off competitive threats,” said Scott Waldron, president of Experian Automotive.

“Our products and information services provide an integrated perspective, allowing dealers to more effectively manage their financing, inventory and marketing efforts, resulting in lower vehicle acquisition costs and higher sales,” Waldron continued.

Experian also emphasized it has been committed to helping independent dealers make better purchasing decisions for many years by providing AutoCheck vehicle history reports as part of NIADA’s Certified Pre-Owned program.

Waldron added that sponsoring the organization’s Member Benefit Program deepens Experian’s commitment to the independent dealer space and can allow NIADA members to take advantage of its products and services at a special rate.

For more information on Experian Automotive’s products and services, NIADA members can visit http://www.experian.com/NIADA or call (888) 880-8291.