DEARBORN, Mich. -

Furthering its efforts in the fight against breast cancer, Ford revealed late last week its program Ford Warriors in Pink has launched a new campaign.

The campaign, titled “Models of Courage,” highlights the stories of breast cancer survivors, officials explained.

In its 18th year of raising awareness of breast cancer, Ford Warriors in Pink chose 11 women and men  for the Models of Courage campaign to serve as Ford Warriors in Pink role models and inspire everyone involved in the fight against breast cancer.

"The Ford Warriors in Pink campaign recognizes the strength and courage it takes to deal with the daily challenges of fighting breast cancer," said Tracy Magee, Ford’s primary brand experiential manager.

"We are so thrilled to highlight these inspirational women and men as our Models of Courage. We hope their personal stories and experiences with breast cancer will help raise awareness and serve to inspire those on the front lines battling breast cancer,” Magee continued.

Furthermore, Ford’s Models of Courage will also appear nationally as models for the 2012 line of Warriors in Pink wear and gear.

“The 2012 collection of Ford Warriors in Pink apparel and accessories is created for women, men and children, and features important symbols signifying the message of hope, strength and unity in the fight against breast cancer,” officials shared. 

The 2012 collection is now available at www.fordcares.com, with 100 percent of net proceeds going directly to the fight against breast cancer, they added.

And in purchasing any of the Warriors in Pink gear, shoppers will be given the opportunity to choose the breast cancer charity to support with their apparel purchase at checkout. The four organizations highlighted include: Susan G. Komen for the Cure, The Pink Fund, Young Survival Coalition  and the Dr. Susan Love Research Foundation.

And Ford is also looking to give back to those who support their efforts.

Ford Warriors in Pink is giving breast cancer supporters the chance to win a new 2013 Warriors in Pink Ford Escape, which feature’s custom Warriors in Pink styling, as well as the campaign’s inspirational symbols.

Supporters can enter the contest here.