Mazda MX-5 Launch Edition donation raises $50K for St. Jude’s
Mazda North American Operations (MNAO) announced last week that a recent donation of the exclusive 2016 MX-5 Launch Edition donated by Mazda Drive for Good to the St. Jude Children’s Research Hospital raised $50,000 for the charity.
Mazda North American Operations (MNAO) announced last week that a recent donation of an exclusive 2016 MX-5 Launch Edition donated by Mazda Drive for Good to the St. Jude Children’s Research Hospital raised $50,000 for the charity.
The fundraiser was held during the inaugural St. Jude Hope in the Hamptons event held on July 11.
"We set aside one of the MX-5 Launch Editions for a special occasion such as this and when the opportunity arose to be part of the St. Jude Hope in the Hamptons event, we felt this was the perfect way to support a great charity partner," said Russell Wager, vice president of marketing, MNAO. "St. Jude Children's Research Hospital does amazing things to help kids who are faced with horrible illness and we are honored to help raise money for their cause any chance we get."
The Mazda Drive for Good arm — the company’s charitable program launched in 2013 — donated a 2016 MX-5 Launch Edition, which came in Soul Red with a Sport Tan leather interior, an exclusive color combination for the model-year in the U.S.
“Bedecked with features found in the MX-5 Grand Touring and available with either a SKYACTIV-MT six-speed manual or six-speed automatic transmission, the Launch Edition provides drivers and passengers with all of the thrills associated with MX-5 in a package that is sure to delight with its luxury and exclusivity as well,” the company shared.
Launch Edition customers also receive a special plaque in their car's driver-side doorjamb with Launch Edition badging, a Mazda-badged Bose Mini SoundLink portable stereo system and a box of gifts from Mazda's Heritage Collection apparel line.
