McLEAN, Va. -

NADA Used Car Guide is joining forces with Auto Remarketing to offer a free webinar on how to best use a dealership’s data to improve a store’s effectiveness and profitability.

Director of dealer services Stu Zalud plans to share strategy with dealer principals and store managers about how to protect and leverage the data they already have.

The free webinar titled, "Optimizing the Power of Your Data," is set for 2 p.m. ET on Wednesday.

Zalud intends to discuss data agreements and access as well as solutions that are written to protect them. Other points he is scheduled to cover include:

—Learn how to protect the dealership’s data.
—Learn how to understand who is using the data, how it is being used and for what reasons.
—Learn how accurate data can help improve vehicle valuations.
—Learn to use the dealership’s data to better manage the variable operations.

"I want dealers to see the benefits of sharing with a third-party who in return provides an analytic tool that uses the dealership’s own data to benchmark their variable departments and the competition," Zalud said.

Zalud joined NADA UCG in April 2007 after spending more than three decades in dealership management. Zalud’s previous experience includes time as an Oldsmobile and Pontiac dealer in Cleveland and eight years as a Cadillac dealer in Hilton Head, S.C.

In addition, Zalud served on the NADA board of directors, NADA Used Car Guide board of advisors and as chairperson of both the Greater Cleveland and Ohio Automobile Dealers Associations. He also served a five-year term as a member of Ohio’s Dealer Licensing Division of the state.

Dealers can complete the free registration for Wednesday’s webinar here.