You’d be hard pressed to find tighter bonds some men have with their pickup trucks and significant others.

That’s the premise connected with CarGurus’ latest marketing campaign, which includes NFL quarterback Drake Maye, his wife and lifestyle content creator Ann Michael Maye and being behind the wheel.

“My car is a huge part of my life because it’s been with me for so many milestones. It’s where I reset, connect with the people I care about, and get to be myself,” Drake Maye said in a news release. “I still drive my first truck, which comes with so many memories.”

Ann Michael Maye added in the news release, “The car has been part of nearly every chapter of our relationship, and the campaign captures the importance of those moments. I still think about our first date after Drake got his license, and even now, some of my favorite moments are the rides home after his games.”

CarGurus said it found a natural fit with Drake and Ann Michael Maye, whose relationship has played out on the road, including high school dates, driving lessons, and postgame rides together. Shot in Charlotte, N.C., the campaign captures Drake Maye close to home, looking back on the places, people, and drives that have shaped him and the couple’s life together.

Dubbed, “A Drive in the Life,” it’s a documentary-style campaign building on CarGurus’ “Big Deal” brand platform. CarGurus highlighted the campaign brings an unscripted view into the powerful role cars play in our lives long after they’re driven off the lot.

For many, including the Mayes, the car is where major milestones, lasting memories, and traditions come to life.

“For most of us, our car is a big deal. It’s one of the biggest purchase decisions we’ll make, and it can become a character in our story for years to come,” CarGurus chief marketing officer Dafna Sarnoff said. “For two decades, CarGurus has helped people make car buying and selling decisions with confidence. We put that experience into the tools and features that help shoppers find the right car for their lives.

“Drake and Ann Michael’s story is a reminder of how much a car can shape your journey, and how every mile is meaningful,” Sarnoff added.

The campaign also follows Drake and Ann Michael Maye as they consider what they each want in their next car, highlighting how personal finding the right fit can be.

CarGurus helps make that decision easier with tools like Guru, which turns simple conversational prompts into personalized vehicle recommendations, along with deal ratings and price transparency features that give shoppers more confidence in finding the right car at the right price.

“A Drive in the Life” will run through the end of the year across digital video, social media, and CarGurus’ owned channels.

Watch the video and learn more about the campaign at cargurus.com/ADriveInTheLife.