NASHVILLE, Tenn. -

Launching just in time for the New York International Auto Show, which opens to the press tomorrow, Nissan has launched a new, mobile responsive version of NissanNews.com.

For consumers, dealers and journalists interested in the automaker’s latest breaks, Nissan noted that new mobile site adapts to any smartphone or tablet.  

"Nissan's commitment to innovation goes beyond our vehicles, and that is why it is important to offer an attractive and user-friendly interface when media visit our newsroom from a mobile device," said David Reuter, vice president, Nissan Corporate Communications. "With the new mobile responsive design of NissanNews.com, we are providing journalists more convenient access to the information they need most. This responsive design technology keeps our award-winning newsroom firmly rooted as one of the best."

The company shared the new design simplifies functions such as touch-screen clicks, pinching, scrolling and zooming.

This version of NissanNews.com also allows images and video content to be readily downloaded.

The new site was launched in part because of more users switching over to mobile devices.

 In the first few months of 2014, 35 percent of Web traffic to NissanNews.com came through mobile devices, representing a 52 percent increase over the same period last year, when 17 percent of traffic made their way to the site through a mobile device, the company shared.