Byron Oldham is president of the family-owned Honest Autos dealership and is president of the board at the Florida Independent Automobile Dealers Association.

He joins the Auto Remarketing Podcast to talk with Cherokee Media Group senior editor Joe Overby about the upcoming Southeast Independent Automobile Dealers Conference and why it’s different than a traditional auto industry event.

Plus, they talk about building trust with retail consumers and changing outdated narratives about used-car dealers, how independent dealers like Honest Autos are utilizing artificial intelligence and much more.

Listen to their conversation in the window below.