We continue our episodes of the Auto Remarketing Podcast originating from the SYCN Auto Logistics Live Stage during the Used Car Industry Summit in Miami this spring.

During a candid conversation with Cherokee Media Group’s Andrew Friedlander, Michael Kraut, vice president of data advertising solutions for Experian Automotive, explored how franchised and independent dealers can use cleaner, more connected data to make smarter acquisition decisions, accelerate reconditioning, improve inventory turn and protect gross profit.

Listen to the episode in the window below.