ATLANTA -

Porsche announced Monday it has launched a mobile tag program that allows consumers to get the inside scoop on a car even if they can’t make if to a dealership during normal hours, or just want to look around the showroom on their own.

By scanning the mobile tags found on select Porsche vehicles, users will be privy to micro websites that offer vehicle information, such as press reviews and  vehicle videos. Customers will even have the option of listening to the sound of that particular unit’s engine.

"Porsche customers enjoy both performance and technology and are using their mobile devices to help make vehicle purchasing decisions," said Michael Bartsch, chief operating officer of Porsche Cars North America.

"The dealers that have begun using mobile tags in their showrooms have noted positive feedback from their sales team as well as greater customer engagement and enthusiasm,” he continued.

Porsche’s mobile tagging pilot program received the same positive response, as well.

Since the launch of the pilot in early June, 11 Porsche dealers have implemented the mobile tag program, with 184 more on the way, noted the company.

One test-dealer for the automaker’s new mobile tags expressed his enthusiasm: "It’s been quite exciting to serve as a test-dealer for Porsche’s new mobile tags. The technology affords our customers the opportunity to receive quick, up-to-the-minute information on our inventory," said Ken Gorin, president and chief executive officer of luxury dealership The Collection.

"We pride ourselves on event marketing, so the new program has already proven especially useful in translating off-site displays into in-dealership sales,” he added.

In other related news, Porsche has also designed a few more mobile and online tools aimed to help customers “quickly locate and connect with dealer sales and service information.”

Among these is Smart Mobile for touch-screen handheld devices, which provides consumers with dealership information, such as available inventory, special offers and driving directions.

The automaker also launched a new location-based mobile version of the Porsche dealer locator, where customers can search for local and nationwide dealers or find the nearest service center using their smartphone.

Lastly, the company announced its dealers can now use the new SalesPad Apple iPad 2 application, which allows them to display and share information on a particular car while also tapping into the Porsche Car Configurator, which allows customers to design a Porsche to suit their particular needs.

“The ability to access a library of extensive model information, including a national inventory search increases the likelihood of finding the exact Porsche the customer wants, in stock,” according to the company.