RHINEBECK, N.Y. -

After September saw the percentage of near-term intenders planning to purchase or lease a new car within the next three months fall slightly, levels remained more “stable” this past month.

According to data provided by Phoenix Marketing’s October Auto Insights report, the percentage of near-term intenders in the market for a new car now sits at 40 percent.

Kevin Severance, senior analyst for Phoenix Automotive, authored the report and said that this rate is on par with rates seen in October 2012.

Severance also shared that from September to October, changes in market actions and intentions among 3-month intenders varied.

What are new-vehicle intenders looking to do first?

Severance said that research vehicles online and visiting a dealer are still the primary actions new vehicle indenders plan to take. And it seems brand and dealership loyalty may not play a large factor for these potential buyers.

Plans to purchase from the same dealership and/or the same brand saw the biggest percentage decreases month-over-month in October, according to the report.

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