NEW YORK -

One automaker has just announced it will continue a philanthropic campaign to assist American students.

After providing educational resources to nearly 500,000 public school students across America last year, this week Kia Motors America made the announcement that it will extend its philanthropic partnership with online charity DonorsChoose.org. 

As part of that continuing partnership, Kia is launching a major funding campaign in 2013 that will raise the company’s total impact to $5 million in just two years. 

To date, Kia reports the company has matched the support of 21,000 citizen philanthropists to collectively deliver more than $2.1 million in resources to classrooms nationwide. 

“Kia Motors America has grown to become the eighth largest brand in the U.S. by volume, and as we grow, our culture and core values compel us to give back to the communities that we call home and contribute to a better future for all,” said Byung Mo Ahn, group president and CEO of KMA and Kia Motors Manufacturing Georgia. 

“The overwhelming response to last year’s collaboration with DonorsChoose.org was truly inspiring, and we are determined to help even more children and teachers in need in 2013,” Ahn said.

Charles Best, founder and CEO of DonorsChoose.org, said, “Kia’s support has helped bring books, chess sets, butterfly gardens, guitars, basketballs, microscopes, and many more resources to America’s high-need classrooms.  DonorsChoose.org is grateful for Kia’s renewed commitment to helping thousands of students access the materials they need and the quality education they deserve.”

Kia will match consumer donations to classroom projects at public schools near its more than 765 U.S. retail showrooms, and near the company’s U.S. headquarters in Irvine, Calif., and assembly plant in West Point, Ga. 

Earlier this year, Kia highlighted the work of DonorsChoose.org in a marketing integration with NBC’s “The Voice,” and made a substantial contribution to the charity’s efforts to rebuild 60 Oklahoma classrooms destroyed by tornadoes.
 

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