DULUTH, Ga. -

Asbury Automotive Group , announced late last week that the company will implement PureCars products in all 79 of its dealerships.

While Asbury has utilized the PureCars Value Report, both digitally and in the showroom, since 2011, the company will now expand its usage to include PureCars' complete suite of products, including the Value Report, SmartComments, Trade-In Report and the new SmartAdvertising product.

"PureCars products help us connect with the online consumer," said Dan Kilmer, director of operational marketing for Asbury. 

"We look forward to continuing our relationship with PureCars and working within their comprehensive suite of products," added Aaron Baldwin, Asbury director of dealership marketing.

Asbury operates 79 retail auto stores, encompassing 100 franchises for the sale and servicing of 29 different brands of American, European and Asian automobiles.

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