SALT LAKE CITY -

Paul Rogers, long-time automotive industry trainer, died May 13.

He endured years of complex medical conditions, but in his last weeks, suffered from a rare vascular disease. He was 57.  

Paul’s automotive career spanned more than 30 years, where he rose from salesperson to general manager with the Larry Miller Group. He subsequently worked for Driver’s Mart – Vehix.com as a general manager and corporate trainer.

He then joined The Cobalt Group in early 2000, where he designed and developed the company’s training materials, and built and managed the training team that provided e-commerce training for a number of automotive manufacturers, including Audi, Lexus, Chrysler and Subaru.

Paul joined AutoNation as director of e-commerce operations nationally, and then worked as the e-business trainer for Gulf States Toyota. In April 2005, he founded GS Marketing, where his team provides e-business training for Gulf States Toyota and Toyota Motor Sales.

Personally and professionally, Paul enriched the lives of those who knew him as he raised the bar and taught through both word and deed.  

“Festina Lente!” he would say. Make haste slowly. Do things properly. Take care of urgent matters, but do so thoroughly and thoughtfully.  Live with passion and purpose. He did so to the end.

Born on May 21, 1956 in Provo, Utah to Lehi and LaRue Rogers, Paul graduated from Weber High School.  He married his high school sweetheart and the love of his life, Peggy Barker, on November 18, 1977. They had four beautiful daughters. He is survived by his wife Peggy Rogers, daughters Cobilynn (Brigham) Dickinson, Kelliann (Nick) Johnson, Sadie (David) Fowers, and Nattilee (Kasey) Kinsman, 12 grandshildren, his mother, LaRue Rogers, siblings, Earl, Anne, Kathy, Leon, Allyn, Karen, Jan and their spouses.

Services were scheduled for this past Saturday in Salt Lake City.

Editor’s Note: This is an edited contributed piece to Auto Remarketing from Denise Mason of D. Mason Marketing. She can be reached at denise@dmason.co.