DETROIT -

Urban Science announced a partnership with third-party sales lead transactions company LeadiD late last week.

The company explained this partnership will provide Urban Science with verified lead origins and histories, “allowing for more educated lead-buying decisions and, in turn, an increase in dealership productivity and profitability.”

“Urban Science is committed to finding new ways to use data and technology to help our clients make sound business decisions and improve profitability,” said Jim Anderson, president and chief executive officer of Urban Science.

Michele Peterson, global director, Urban Science C4 Customer Solutions practice, said, “We are excited about our partnership with LeadiD, which allows us to solidify our commitment to providing a quality lead delivery experience to our automotive client base. We recognize that lead quality impacts a dealership’s ability to make contact with customers and, in turn, convert leads to sales.”

Urban Science will begin rolling out LeadiD on OEM lead programs in 2014.

“We look forward to working with Urban Science to positively impact transactions in the automotive sector in the same way we have with other industries,” said Ross Shanken, CEO of LeadiD. “Without a trusted arbiter of leads like LeadiD, automotive lead buyers have no idea if the lead they are purchasing is a legitimate lead or current lead or if it’s authentic.

“If you were to buy a pre-owned vehicle, you would obtain a Carfax report to see if there have been accidents, flood damage or other problems in the vehicle’s history. LeadiD works in a similar way to authenticate lead origin and history, enabling both lead sellers and buyers alike to derive top-line value.”