PHOENIX -

An Arizona dealership is offering golf, a cookout and prizes in a multi-stop spring tour that touts the BMW convertible. And it's using Facebook to help drum up some interest.

BMW fans and golf enthusiasts are invited to participate in the Chapman BMW Top Down Tour, with stops each Saturday morning in April as follows: 

April 6: Ken McDonald Golf Course

April 13: Rolling Hills Golf Course

April 20: ASU Karsten Golf Course

April 27: PGA Tour Superstore

At each stop, Chapman representatives will give away prizes such as lunch and drink passes and golf packages. At the final tour stop on April 27, one Chapman BMW Facebook fan will win the grand prize of a BMW golf and accessories prize pack and driver, with an estimated value of more than $1,500.

Also on April 27, the PGA Tour Superstore in Chandler, Ariz., will host a celebratory barbecue along with prize giveaways and interactive golf gaming.

Throughout the tour, the 3-Series Convertible will be featured onsite, including the award-winning BMW 328i and/or 335i.

To keep track of the Top Down Tour locations, and to be automatically entered into the grand prize drawing for the golf prize package, Chapman BMW encourages people to visit its Facebook page and “like” the Top Down Tour application.

Entrants need not be present to win.

Chapman BMW is a new and used BMW dealer located in Chandler, Ariz.

Editor's Note: In the April 1-15 print edition of Auto Remarketing, we'll take a closer look at how dealers can use Facebook to further engage consumers, much like Chapman BMW has done with its promotion.

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