LONDON, Ontario -

Providing as much information on a used vehicle as you possibly can for a potential buyer fosters trust and helps customers “overcome any negative feelings.” That’s the consensus from the findings of a study commissioned by CarProof Vehicle History Reports last year.

The study implemented by BluGuru Consulting showed that vehicle history reports play an increasingly important role in the used-car buying process. Experiences such as taking a test drive or even just sitting the vehicle before purchasing also ramps up consumer interest and confidence.

What’s the best thing about shopping for a used car? According to study results, getting behind the wheel is top of mind.

Findings show that 81 percent of used-car shoppers “say taking the car for a test drive is exciting and something they anticipate.

“Similarly, just sitting in the car and getting a feel for the vehicle came in second as 71 percent of people say this brings about positive feelings and happiness,” CarProof officials continued.

But driving a car can only tell you so much; customers want more information.

Findings show that 60 percent of study respondents saying they place more trust in a used-car dealer or seller if they offer vehicle history reports.

Not only do vehicle history reports help push along the sales process, but they also help car shoppers complete their purchase “with peace of mind.” According to study results, just over half (51 percent) of those surveyed say vehicle history reports help restore their confidence in the used-car buying process.

The study also covered what aspects of the used-car shopping process customers find the most difficult or stressful.

According to the study, 60 percent of car shoppers experience negative emotions when it comes to negotiating a price with a dealer, and 51 percent feel confused or helpless about setting a budget for their purchase, CarProof reported.

Also, a dealership’s F&I department might be a cause for distress, as well.

Respondents shared that working through financing options is the least exciting part of the purchase process, not surprisingly.

Specifically, 66 percent of people say this step is confusing, and they feel anxiety when thinking about this process.

Sarah Rubenoff can be reached at srubenoff@autoremarketing.com. Continue the conversation with Auto Remarketing Canada on LinkedIn and Twitter.