FOND DU LAC, Wis. -

Auto Retailer Russ Darrow Group recently revealed it has chosen a new general manager for its Russ Darrow Kia store.

Tapped for the position is Lee Folk, who will manage the rooftop located at 416 N. Rolling Meadows Drive, Fond du Lac, Wis.

In this new position, Folk will be “responsible for the day-to-day operations of the dealership, including new and used car retail sales, advertising, inventory, training, customer service and the service department,” officials explained.

He will also  manage all sales and service staff at Russ Darrow Kia.

Highlighting the new hire’s background, Folk joins the company with more than 32 years of experience in automotive sales and management. He has owned and operated car dealerships in Pennsylvania, North Carolina, and most recently, Florida, the company shared.

“Folk’s plans for Russ Darrow KIA include expanding awareness of the brand and its 10-year, 100,000-mile warranty throughout the region, as well as continuing to offer customers an outstanding experience in both sales and service,” officials noted, commenting on Folk’s plans for his new position.

Russ Darrow Group, headquartered in Menomonee Falls, Wis., owns and operates dealerships in Milwaukee, Appleton, Madison, Fond du Lac, Waukesha, Wauwatosa, West Bend and Greenfield, representing these automotive brands: Chrysler, Jeep, Dodge, Ram, Toyota, Scion, Honda, Nissan, Kia, Mazda and Mitsubishi.

With more than 600 employees, the company also operates a nationwide fleet and leasing business and has its own in-house financing company, officials concluded.