CARY, N.C. -

In a recent story for Auto Remarketing, Megan Barto of Ciocca Honda talked about the mix of social media the dealership uses to connect with consumers. She noted that when it comes to direct return on investment, Twitter might be the most effective of the social tools her store employs.

So what's the best way to utilize this medium?

Danielle Longenecker of Naked Lime Marketing addresses this very issue in a recent blog post. These points of advice might serve you well, whether you're in the car business or any other industry:

http://blog.nakedlime.com/2013/04/get-more-value-from-your-tweets.

Going back to Ciocca Honda, Barto — the store's Internet sales director — explained why Twitter is so effective.

“It’s easy to reach out to specific people,” said Barto.

“There are many different tools and programs that you can use to find people that are in the market for a car, but Twitter is just thoughts. So you’ll see us put up (tweets) all the time, ‘Looking for a new.’ Well, right there is an opportunity for you to engage them.”

To go about engaging that particular customer, the trick is to not just throw a sales pitch out there, Barto says. When a potential customer makes such a Tweet about being in the market for a car, Barton says she’ll respond via the store’s Twitter account and ask, “Are you looking for a car, truck or SUV?”

“Now that’s not sales-y at all, it’s just conversation,” she said. “That’s the key.”

Learn more about this social media topic and more in our April 1-14 edition of Auto Remarketing. The digital version of this issue can be found here.
 

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