KETTERING, Ohio -

In its latest blog post, the Naked Lime Marketing team focused on conversion rates and how to turn more of your website visitors into buyers.

The site offered dealers six ways to improve site performance and conversion rates. The tools cover a range of tools from quick notes on inventory listings to home page forums.

Naked Lime contends that one of the best ways to improve a dealership website’s performance is to focus on lead conversions.

Of course, these are potential sales; so improving these rates may help generate more buyers, as well.

Here are six ways to improve conversion rates, according to Naked Lime Marketing:

Add a Quick Quote Form to Inventory Listings

“One of the most successful methods of improving website leads is to allow customers to submit a request for a quick quote from your vehicle inventory pages. Use a ‘list page form button’ with a short, appealing title and graphic to capture consumers’ attention and encourage them to take action.”

Limit Requirements and Fields

“When setting up a lead form on your site, only include the necessary fields. Asking consumers for too much information will cause them to ignore your forms and, as a result, cause your dealership to lose out on sales opportunities. After all, a quick quote is no longer quick when customers have to enter 30 different fields of information. Keep in mind to ‘keep it short’ when adding new web forms.”

Being Different Is Good

“To help your forms get noticed, they should stand out from other website content. But, resist the urge to use super-bright colors or kitschy graphics; instead, consider a simple color change or unique title to help draw attention to your forms.”

Make It Visible

“Make it easy for customers to find your forms on your website. Whenever possible, display the form so that customers will see it immediately without having to scroll down the page or navigating through a drop-down menu.”

Home Page Forms

“Having the right form, or link to a form, on the home page also will help you generate leads. For example, avoid using quick quote forms on the home page because typically consumers don’t yet have a reason to fill out that form. Instead, add more relevant options such as a credit application or service appointment form.”

Keep It Clear

“Appeal to the right audience at the right time by placing the right forms on each page of your site – lead forms on inventory pages, parts requests on the parts department page, service appointment forms on the service department page, and so on. Limiting the number of forms on a page also helps to avoid cluttering up the page and confusing consumers.”

To view the whole blog post, visit here.

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