ATLANTA -

More shoppers than ever visited AutoTrader.com from a smartphone in July, setting a new record in the company's history.

On Monday, site executives reported that more than 2.1 million unique visitors interacted with AutoTrader.com from a smartphone during the month, a figure that represents a 60-percent increase year-over-year.

AutoTrader.com's mobile properties include a robust mobile site and a car shopping app for iPhone and Android phones.

“We know from our research that usage of the Internet in the car shopping process in general has increased substantially — even in the last two years — and the proliferation of mobile devices has given consumers the ability go online and get the information they need anytime, anywhere,” said John Kovac, vice president of marketing at AutoTrader Group.

“The increasing role of mobile in the car shopping process is quite evident in our site traffic, and we expect that trend to continue,” Kovac continued.

In addition to the 60-percent increase in mobile traffic, Kovac highlighted the number of unique visitors to the core AutoTrader.com site also increased 13 percent year-over-year in July, bringing the total to just over 17.7 million unique visitors. That is an increase of 17 percent over the same time last year.

The site pointed out the strong traffic in July led AutoTrader.com to a fifth straight month with double-digit increases across all key metrics.

Management said the continued double-digit growth to the AutoTrader.com site has been driven by a multifaceted media strategy, as well as the overall health of the automotive industry.

“With the increases in traffic that we've seen throughout 2013, it's clear that consumers are returning to the car shopping process in droves, and the strong sales numbers that automakers have been posting month after month indicate that those shoppers are turning into buyers,” Kovac said.

“We will continue to be creative and innovative with the ways we stay top of mind with shoppers to help them find their next car, and that will enable us to deliver exceptional value to the tens of thousands of dealers and private sellers who list new and used vehicles for sale on our site,” he continued.

Kovac went on to highlight AutoTrader.com's multifaceted media strategy in July delivered maximum exposure to shoppers in almost every local market across the country with a healthy mix of television, radio and online placements.

Included in the media mix was a custom feature in HGTV’s new show, “Brother vs. Brother,” which reached more than 2.9 million adults with the premiere episode; a strong radio campaign; and an ongoing digital campaign that includes SEM, social, mobile and video.

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