LAWRENCEVILLE, Ga. -

Black Book has integrated its values into new products from Dealer Car Search, a company that builds websites and provides dealer management solutions.

Now, directly through the Dealer Car Search platform, dealers can use Black Book Values and VIN decoding through Black Book’s enhanced vehicle matching to value vehicles for lead management, internet advertising and inventory merchandising.

Black Book executive vice president of revenue Jared Kalfus said that with the integration, dealers can “get the most complete look at projected values and potential risks.”

“These tools will help dealers optimize their portfolios and improve their bottom lines,” Kalfus said in a news release.

Dealers using Dealer Car Search’s platform can pick and choose which products they use. That means they don’t have to pay for more than they need, according to the companies.

Dealers can gain access to Black Book’s values in the Dealer Car Search platform nationwide.

“In this environment, the market is changing every day,” said Dealer Car Search chief executive officer Rick Wilson.

Wilson continued, “By providing dealers with Black Book’s values and Enhanced Vehicle Matching directly on our platform, we are giving our dealers the necessary tools they must have to manage their businesses more effectively.”