PORTLAND, Ore. -

Chrome Data Solutions, in partnership with SpinCar, have collaborated to create a 360-degree vehicle rotation platform to enhance vehicle description pages.

Perhaps the most striking feature that differentiates the tool from other similar offerings is the inclusion of “hot spots,” which allow the seller to highlight features of each vehicle and provide the customer another way to learn about the vehicle and interact with the VDP.

"SpinCar has a track record of bringing high-performing merchandising solutions to the automotive space,” said Devin Daly, SpinCar’s chief executive officer. “With the help of Chrome Data's reputation and network of industry partners, we will be able to deliver these solutions at scale much more easily and quickly. This will have a powerful impact on dealership leads and sales.”

Through the partnership, Chrome Data and SpinCar will provide two new dealership products, as described below by the companies:

  • Stock Image Gallery Tool leverages Chrome Data's comprehensive library of stock imagery along with SpinCar's proprietary merchandising technology to give portals, resellers, and dealers a state-of-the-art way to show off their unique vehicles, via interactive 360-degree interior/exterior views and hotspots, while gathering unprecedented user interaction data. 
     
  • Dealer Inventory Image Tool allows dealers to showcase actual inventory in an engaging and interactive way, and take advantage of a solution which has had impressive success in the automotive space after a strong beginning in retail ecommerce.

"SpinCar offers a best-of-breed merchandising solution that has incredible impact on website performance," said Andrew Lumsden, vice president of Chrome Data’s Product and IP Licensing Group. "We're excited to combine proven SpinCar technology with our industry-leading images to give dealers a solution that truly captures the in-store experience for online shoppers."