BURLINGTON, Vt. -

The ongoing blending of Cox Automotive assets continued on Monday as dealers received what the company called “a powerful boost” with the integration of Dealer.com’s advertising solution and rich data sets from Autotrader and Kelley Blue Book

Three of the leading brands Cox Automotive teamed to deliver Audience Targeting through Dealer.com, giving dealers what the company believes is unprecedented ability to reach high-quality, in-market vehicle shoppers.

With Dealer.com Audience Targeting, dealers can reach the combined 38 million unique website visitors that Autotrader and Kelley Blue Book see each month, and direct them back to their dealership website through Dealer.com’s machine learning and real-time bidding automation.

Dealer.com senior vice president Wayne Pastore described this combination of technologies and audience data as the most powerful way to reach shoppers on their path to purchase. 

“This revolution in online advertising will unlock enormous potential for our dealers and their car shoppers and help them capture existing demand in their markets,” Pastore said. “We are uniquely able to bring together the key ingredients to deliver the industry’s most effective digital ads that make the entire online-to-in store process seamless, efficient and enjoyable.”

Dealer.com’s Audience Targeting can reach relevant shoppers at critical moments on their path to the showroom. Data shows that 80 percent of Autotrader visitors are in market to purchase a vehicle, and 54 percent of those visitors will purchase in the next 60 days.

Meanwhile, 68 percent of in-market Kelley Blue Book visitors will purchase in the next 60 days.

Dealers will be able to view demonstrations at the National Automotive Dealers Association Convention & Exposition beginning on Thursday in Las Vegas at booth No. 1124C. To schedule a demonstration at NADA 2016, go to this website.