SAN FRANCISCO and BURLINGTON, Vt. -

Dealer.com and Jumpstart Automotive Group on Tuesday announced a new long-term partnership aimed at connecting dealerships with sought-after online auto shopping audiences.  

The exclusive agreement leverages Dealer.com’s customer base of local-level automotive dealers (tier 3) and Jumpstart’s automotive audience to create targeted opportunities for dealers to access in-market car shoppers.  

Terms of the deal were not disclosed.

“This is an extraordinary opportunity for Dealer.com and our customers, and underscores our commitment to making our advertising product the most effective and valuable resource in the industry,” said Rick Gibbs, chief executive officer of Dealer.com. 

“Working with Jumpstart, we can now broaden our advertising reach beyond search and display on the advertising networks and offer access to a massive and extremely targeted segment of online vehicle shoppers through highly trafficked endemic sites,” Gibbs said.

Under the agreement, Dealer.com can exclusively sell tier 3 premium display advertising on Jumpstart’s sites to its customers and their agencies, an integration of channels, campaigns, reach and data that the companies say will allow Dealer.com to offer a high-quality pre- and post-click experience.

“We’re seeing a rapid increase in dealer display business, so partnering with Dealer.com … is an obvious fit for us,” said Nick Matarazzo, CEO of Jumpstart Automotive Group. “We have a shared vision and together can provide the most comprehensive and complementary service to dealers.”

Dealer.com dealer customers will be able to immediately take advantage of the benefits of the in-market automotive display offering from Jumpstart.

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