BURLINGTON, Vt. -

Dealer.com has created a new tool for dealers aiming to simplify the advertising process. Wouldn’t it be easier to organize your marketing plan if each element could be found in the same place?

Dealer.com’s new Unified Advertising Dashboard is designed to do that very thing, providing dealers with a "holistic view of competitive market data, ad reach, analytics, and multi-channel performance so dealers can more effectively manage their campaigns with their Dealer.com digital advisor," the company said.

Commenting on the new tool, Dave Winslow, chief digital strategist for Dealer.com, said, "Today's dealers need to make sure that every dollar spent on advertising counts.

"The benefit of digital advertising is that you can measure it at multiple levels of detail, and make adjustments to it in real-time to ensure it continues to work incrementally. We developed the Unified Advertising Dashboard with the dealer's need for performance indicators and market insight in mind, giving them confidence to make informed decisions with their dedicated account team,' he continued.

The company explained the Unified Advertising Dashboard incorporates three "core features," including market reach analysis, budget recommendations and results projection.

Basically, the tool aggregates benchmark data and insights about paid search, display, Facebook advertising and more.

"Dealers can adjust their marketing goals through an interactive navigation tool and see the forecasted impact on search, display and social campaigns and overall advertising spend," the company said.

With market reach analysis, the Unified Advertising Dashboard enables dealers to monitor the percentage of relevant digital advertising opportunities, with metrics for search, display and Facebook.

The company contends the tool can help dealer identify which advertisements are providing the highest ROI and then get recommendations on how to gain additional exposure. 

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