CLERMONT, Fla. -

DealerStar DMS is the latest company to be certified by DealerSocket CRM for integration.

To save both time and double entries, automotive dealerships can now push a deal from DealerSocket directly to the DealerStar DMS in real-time.

With dealership’s vehicle inventory plus service and sales history from DealerStar, DealerSocket CRM users can use insights gained from the data to sell and service additional vehicles.

“Older DMS systems only send the vehicle inventory at night to their CRM provider,” said Sandi Jerome, president of DealerStar DMS. “DealerStar’s real-time vehicle inventory sync means that if you get in a dozen new vehicles today, they are in the DealerSocket system today – instead of tomorrow.”

Furthermore, DealerStar also announced Monday that it has recently acquired an enhanced customer sync integration with DealerSocket in addition to integrations for dealership sales and service departments.

“Duplicate customers are a real problem when you have two different databases,” added Sandi Jerome. “With our DealerSocket integration, the DealerStar system checks for a customer in DealerSocket, and when the DealerStar user makes changes in DealerStar or adds a new customer, that is immediately sent to DealerSocket.”