SUNNYVALE, Calif. -

Successful efforts to provide real-time service and data to a growing volume of customers have brought recognition to Digital Air Strike.

The social media and digital marketing company this week announced it has been recognized as a leading technology user of Microsoft Corp.’s Windows Azure, and chosen as a case study for the platform.

The case study, in conjunction with Microsoft’s announcement of Windows Azure Infrastructure Services, showcases how Digital Air Strike successfully processes large volumes of data through the Windows Azure platform. 

“Our Windows Azure Infrastructure Services announcement is a significant step in Microsoft’s cloud computing strategy, which has been influenced directly by our discussions with customers and partners around the world, including Digital Air Strike,” said Bill Hilf, general manager, Windows Azure Product Management.

“Digital Air Strike is one of the best examples of utilizing both Windows Azure’s Infrastructure Services and Platform Services. The company’s technology provides instant feedback for car purchases and service transactions for automotive giants such as General Motors, enabling them to monitor the health of their customer relationships in near real time and gain valuable business insights,” Hilf said.

Digital Air Strike says it is taking full advantage of Windows Azure scalability and cloud-based platform, to provide its customers with fast, on-demand access to information, as major manufacturers increasingly request new programs to react faster to social media and more effectively manage their online reputations.

“We are pleased to have been selected by Microsoft for the case study,” said Tom Mohr, president and chief executive officer of Digital Air Strike.  “Windows Azure has given us the level of performance we need to support our growing customer base.”

Jagdish Rajan, senior vice president of technology for the company, added, “With Windows Azure, we can test our solution with 10 customers on Friday, and then come in Monday morning and bring 900 users online. That’s just not something you can do easily with an on-premises system.”

To view the case study, visit www.windowsazure.com/en-us/home/case-studies/.

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