NORFOLK, Va. -

Dominion Dealer Specialties enhanced its Inventory Health tool on Monday with the release of dealer performance metrics.

The comprehensive inventory management solution provider highlighted this addition is designed to let dealers make stronger, more informed merchandising decisions by better understanding how each vehicle is performing on leading third-party marketplaces and the dealer’s website.
 

“By including search results views and vehicle detail page results combined with call-to-actions, we can now offer our dealers a faster and truer perspective of their inventory’s merchandising and pricing strategies,” said Jennifer Ryan, director of inventory solutions at Dominion Dealer Solutions.

(Dominion Dealer Specialties is a division of Dominion Dealer Solutions.)

“Progressive dealers are interested in gaining a better picture of the true performance of each vehicle,” Ryan continued. “By including search results views and vehicle detail page results combined with call-to-actions, we can now offer our dealers a faster and truer perspective of their inventory’s merchandising and pricing strategies.”

Dealer performance metrics — an extension of the Inventory Health functionality — can allow dealers to identify vehicle performance in terms of search results pages, vehicle detail pages, call-to-actions and more.

Dominion pointed out that dealers now have the ability to view powerful, vehicle-centric metrics as well as take action to better price or market each individual vehicle to increase consumer awareness and engagement.

Greg Polen, senior product manager of inventory solutions, explained these metrics can arm dealers with the one-click advantage to quickly adjust the price, add additional photos or videos, include more robust vehicle narratives or otherwise modify vehicle listings to drive more searches, leads and showroom traffic.

Integrated within Dominion’s Inventory Health, a dealer’s vehicle performance metrics identify which third-party sites are driving the most SRP to VDP conversions, click-through actions and awareness for online shoppers, according to Polen.

“Our goal is to deliver a one-stop shop for dealers to control their inventory’s performance,” he said.. “These actionable insights, combined with other recent vehicle data insight improvements, will help dealers take swift action with their new and used vehicles.”