TAMPA, Fla. -

Digital marketing platform AutoWeb has appointed former Cox Automotive finance and operations leader Michael Sadowski as executive vice president and chief financial officer.

In the position, Sadowski succeeds J.P. Hannan, who will remain with the company briefly to facilitate the transition. Sadowski’s appointment is effective Nov. 30.

Sadowski’s financial and operational background includes more than two decades of experience in automotive, analytics and digital marketing for companies such as Cox Automotive, GameWorks and General Electric.

For Cox Automotive, Sadowski led various finance and operations functions for Kelley Blue Book, Autotrader and Dealer.com He worked closely with several members of AutoWeb’s current senior leadership team.

At GameWorks, Sadowski was responsible for revenue-generating functions such as product, analytics, business development, and sales and marketing. He also oversaw digital strategies and experiences.

Sadowski previously served in various financial management roles at publicly traded companies such as General Electric Co. and NextGen Healthcare, where his responsibilities included financial planning and analysis, mergers and acquisitions, strategy and treasury functions.

“Mike’s unique breadth of experience and track record of success will undoubtedly strengthen our executive team,” AutoWeb president and chief executive officer Jared Rowe said in a news release.

Rowe continued, “After our time at Cox, I hoped for an opportunity to work together again, and I am thrilled that the timing aligned so well for him to join our team. Mike will be an important part of our team as we move past the turnaround stages of our business and focus on product innovation and growth. He shares our philosophy and approach to running a lean and efficient organization, and we have personally seen his relentless drive and commitment to results.”

Sadowski was among Auto Remarketing’s 2017 40 Under 40 honorees.

Rowe thanked Hannan for his contributions as chief financial officer for the past two years.

“He played a key role in restructuring our financials and seeing us through our turnaround, and we wish him the best in his new endeavor,” Rowe said.