MORRISVILLE, N.C. -

Digital marketing intelligence company Netsertive highlighted on Wednesday that it raised an additional $9 million to complete its $24 million Series C financing.

This announcement comes on the heels of the company’s recognition by Deloitte Fast 500 as one of North America’s fastest-growing companies, with 668 percent growth over the past three years.

“We are increasingly seeing clients go from early testing to true investments where the return on their co-op marketing spend really matters,” Netsertive chief executive officer and co-founder Brendan Morrissey said.

“Additionally, as brands evaluate potential long-term partners, they are looking at the financial strength, long-term vision and capabilities of those partners,” Morrissey continued.

“Putting this level of capital into our company helps solidify Netsertive as the strong choice for brands who want the best technology and the best long-term partner that can grow with them,” he went on to say.

Led by River Cities Capital Funds with participation from Babson Capital Management and Netsertive’s existing investors, the funding will support accelerated investments in the company’s innovative platform, which can help brands and local businesses drive shared local digital marketing success.

Netsertive contends that it is poised to continue its disruption of the market and expects to undertake some key partnerships and potential strategic acquisitions as part of its strategy to position itself as the best long-term partner for brands investing in their channel partners.

“The importance of co-op programs means we need a solution to activate hundreds of our local retailers with a simple, push-button solution to deploy fully compliant digital campaigns into local markets,” said Marty Melcher, Group vice president of sales at Serta.

“For example, as we enter the critical end of year shopping season, our retailers can quickly ramp up time-sensitive promotions centered on holiday dates,” Melcher continued. “With Netsertive’s platform, we are seamlessly activating programs like this to several hundred local retailers instantly.”

With a growing number of household name clients, including Serta, FCA Chrysler, Kia, Xerox, Epson and others, Netsertive went on to mention the financing will enable the company to extend its reach in the burgeoning brand-to-local market, which is estimated at more than $36 billion for co-op marketing spending.

“We’re very excited to close out our Series C with a strong new capital partner to accelerate the capabilities of our digital marketing platform and enable brands and local businesses to seamlessly co-market at a local level,” said Morrissey.

Rik Vandevenne, director at River Cities who has recently joined Netsertive’s board of directors, added, “It’s a massive opportunity that is only just beginning to be realized by these brand networks, and Netsertive is positioned perfectly to take advantage of the huge growth in demand.”

The company’s proprietary platform enables clients to harness the collective learnings of thousands of campaigns to empower local digital marketing success for brands and local affiliates. For more information regarding Netsertive’s digital marketing intelligence solutions, visit http://www.netsertive.com.