IRVINE, Calif. -

If you’re looking for a way to help convert your service customers who haven’t previously bought a vehicle from your establishment into retail customers, AutoAlert’s newest tool might just be what you’re looking for.

The recently announced tool, CreditConvert, utilizes pre-screen soft credit pull technology to help engage service-not-sold customers. The solution combines AutoAlert data with previously unattained equity and credit information.

“I had hundreds of service-not-sold customers coming through my service drive every month and I had no idea of their payoff or equity,” said Chris Justice, the general manager of Valley Hi Honda in Victorville, Calif. “Within just a few weeks of turning on CreditConvert, I got solid sales opportunities on 54 customers and have closed 14 of those sales already.”

According to the company, the CreditConvert product can help a dealership in the following ways, as it lists below:

  • Execute real-time credit soft pulls without social security number or date of birth
  • Automatically download previously unknown equity and credit information into AutoAlert
  • Target customers by credit tier and vehicles by model year and mileage
  • Follow up with customers not eligible to upgrade now; CreditConvert uses predictive intelligence to notify the dealership when the customer will be eligible

The company says the data is obtained via the same methods employed by banks to pre-approve auto loans and complies with the Fair Credit Reporting Act. Offers made by the product are dealer-specific.

Rico Glover, the eCommerce director at Bryan Honda in Fayetteville, N.C. is pleased with the solution’s results.

“Compared to the small amount of money we spent on credit soft pulls, the ROI on this tool has already been off the charts,” Glover said.

For more information on CreditConvert, visit AutoAlert’s website here.