WEST PALM BEACH, Fla. -

On Wednesday, Gubagoo launched a new tool called Vehicle Matching, a patent-pending predictive technology geared to make dealership websites more intelligent and able to increase lead volume and sales.

The company explained that by using predictive technology to analyze a visitor’s click patterns, Vehicle Matching can automatically align the right vehicles, offers and pricing to the visitor’s choices.

In addition, VM can help dealerships move aged inventory by putting relevant aged vehicles first in line for each match.

Gubagoo highlighted that Vehicle Matching can radically improve dealership website, chat, publishing and lead effectiveness because visitors are no longer interrupted with generic chats or presented with random offers for the wrong vehicle.

With Vehicle Matching, the company cautioned that dealership websites simply become “too intelligent” to interact without relevance.

“And while VM is critical to the increased chat conversion dealers are seeing, it is also much more than chat because it engages visitors pre-chat and also integrates test drives, trade incentives, and more,” officials said.

“So while a visitor may never chat, he/she can still be transformed into a solid lead through real-time VM website messaging,” they continued.

The latest technology weapon in Gubagoo’s mission is designed to make once-anonymous dealer website traffic totally visible and actionable.

The company said Vehicle Matching has already been adopted by hundreds of dealers nationwide and is generating significant increases in conversion and sales.

“In many ways, this is Match.com for dealerships and their inventory because Vehicle Matching knows the right vehicles to match with what each website visitor wants — 24/7 and in real time,” Gubagoo chief executive officer Brad Title said.

“It is much easier to build a good relationship when you know what someone really wants — and that is what Vehicle Matching does,” Title continued. “We track and analyze every inventory click and decode the URLs so we can build a dynamic profiles on each unique visitor and engage via all channels, including chat, publishing, sharing.

“Vehicle Matching is all about converting website visitors to leads, and leads to sales — all by making dealership websites more intelligent And as that intelligence grows, so do conversion rates,” he went on to say.

Savannah Toyota is one dealership whose website is already benefitting from Gubagoo’s vehicle matching.

“Vehicle Matching has been a game-changer for our website because it enables us to build a great relationship with each visitor. The VM technology paints a much clearer picture of what each visitor wants than a phone call ever would, because it tracks their decision-making process,” said Brian Lollie, Internet sales and digital marketing director for Savannah Toyota.

“This means our engagement is super relevant which leads to a much better consumer experience and, importantly, more car sales. Without question, Gubagoo’s Vehicle Matching has led to an increase in sales at Savannah Toyota,” Lollie went on to say.

For more details, visit gubagoo.com.

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