CHARLESTON, S.C. -

More companies and dealers are turning toward live web chat options to reach potential customers.

As the second company last week to reveal it is partnering with dealer chat provider Contact At Once, PureCars said it aims to help "dealerships to engage shoppers by promoting a pre-owned vehicle's value over its price, which can result in increased sales opportunities," through the integration.

Dealer.com announced it is partnering with the chat company last week, as well. See the Auto Remarketing story here for more details.

Commenting on the news from PureCars, John Hanger, chief executive officer of Contact At Once, said, "When it comes to used vehicle shoppers, an important element in converting a chat conversation into a showroom visit is the ability to demonstrate value in your vehicle immediately.

"With real-time intelligence provided by PureCars Value Reports, chat operators are armed with powerful value-building attributes of each used vehicle they're discussing, which they can draw on to engage shoppers and better promote and market their inventory," he continued.

Highlighting the chat tool in more detail, these chats are initiated by shoppers on the dealer's website, either from a VIN specific used vehicle detail page, or from the PureCars Value Report itself, which is displayed and linked on every detail page, officials explained.

Then, the value highlights of any vehicle are consistently conveyed by the chat operator, "which keeps shoppers engaged from the start, the most critical point of the chat," according to the company.

Jeremy Anspach, PureCars' co-founder and CEO, said, "Online shoppers are harder to impress than ever. Chat operators can now deliver relevant, comprehensive, value-added information in real-time, and PureCars makes it both easy and possible for dealers to meet the high expectations of shoppers.

"Dealers are also in the position to focus the conversation from the start, and immediately provide the best value proposition on any used vehicle. This results in a high level of shopper service and satisfaction, along with the dealer's inventory standing out from the competition, which increases sales opportunities," he continued.

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