DAYTON, Ohio -

On Thursday, Reynolds and Reynolds acquired XtreamService, a software company founded in part by Hendrick Automotive Group chairman Rick Hendrick that is designed to help dealerships reach customers more effectively and deliver improved sales, service and customer retention results.

Terms of the acquisition were not disclosed.

Officials explained Xtream is a data mining tool for dealership management systems (DMS) that can enable dealers to identify customers that are most likely to purchase a new vehicle.

The software can helps stores turn their database into a daily work plan for their sales and service teams, while also supporting their customer retention strategies. 

Xtream is both an analytic program used to compile dealership data and a tool for customer follow-up.

“Xtream strengthened customer retention capabilities in Hendrick Automotive Group dealerships,” Hendrick said.

“Our stores served as proving grounds for the software with employees providing feedback, which helped to further develop and enhance the product,” he added. “Xtream has even more untapped potential, and the expertise of Reynolds and Reynolds can take it to that next level.”

Commenting on the acquisition on behalf Reynolds was senior vice president Robert Burnett, who oversees business development.

“This is a product that clearly was developed by people who know the car business," Burnett said. “It’s already delivering results for a number of large dealership groups and stores.

“For Reynolds, it's part of strengthening our retail management system that will help dealerships work more efficiently and reach customers more effectively,” he continued. “What we see ahead for XtreamService is more growth and a larger presence in the industry.”

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