RESEARCH TRIANGLE PARK, N.C. -

Spiffy’s value proposition not only is attracting individual consumers and fleet operators for on-demand car care, but investors and entrepreneurs looking to become franchisees are attracted to the technology and services company, too.

On Tuesday, Spiffy announced its first batch of franchisees who are adding seven new cities to its growing footprint throughout the United States. The franchisee locations are in Delaware, Ohio, California, South Carolina and North Carolina.

In addition to the 22 existing locations owned and operated by Spiffy, the first five franchise partners are expanding mobile maintenance services to these seven new markets:

• Wilmington, Del.
• San Jose, Calif.
• Cincinnati
• Greenville, S.C.
• Columbia, S.C.
• Charleston, S.C.
• Greensboro, N.C. and Winston-Salem, N.C.

According to a news release, Spiffy’s Delaware franchise operating out of Wilmington is the first to launch standard services for fleets, including preventative maintenance, cleaning and disinfection. The company said consumer services will go live in the coming weeks.

Spiffy indicated the San Jose franchise is gearing up for its launch in April, while the other three are signed and looking ahead to second-quarter openings.

Spiffy highlighted that Rick Crook, franchise owner in the Upper Chesapeake Bay area, was looking for the right local business opportunity to settle into after a long aviation career. After searching for months, Crook indicated his experience as an owner-operator for a security company brought him back into franchising, which led him to Spiffy.

“The key difference between Spiffy and my previous franchise experience is corporate structure and support. It’s much easier for me to feel confident in joining a business that has jumped over hurdles and learned to avoid pitfalls,” Crook said in the news release. “At the end of the day, I know my best interests as a franchise are the same for Spiffy as a whole.”

Meanwhile, Brian and Bethany Hinson view themselves as Spiffy’s target customers. With three young kids, the couple said services like Amazon Prime and Instacart have played a prominent role in reclaiming more time in their day.

As Cincinnati natives, Spiffy noted that the Hinsons recognized a need in the market for a professional mobile car care service but felt hindered by a lack of infrastructure and experience. They first inquired about franchising with Spiffy two years ago, nearly a year and a half before opportunities were made available.

Spiffy added that the itch to own a franchise led to the couple back at the end of last year and the Hinsons jumped right into the sales process.

“As parents, Brian and I understand the importance of finding time where you can. That’s primarily what put Spiffy on our radar back in 2019,” said Bethany Hinson, co-owner of the Cincinnati franchise.

“From a business perspective, we believe in the Spiffy service model from the top down,” she continued in the news release. “We want to provide a convenient car care solution that appeals to others with hectic schedules like us, along with a dedication to eco-friendly practices.”

Spiffy explained its geographic expansion is two-fold, or what the company called a hybrid approach. It includes:

• Owned-and-operated: Spiffy will continue to add non-franchise markets in the top 50 largest U.S. cities.

• Franchise: Spiffy continues to welcome franchisees to its growing list of markets, with hundreds of opportunities available in the U.S.

“When we announced our franchising model last year, we felt confident that our commitment to convenient customer service, multiple service offerings, and eco-conscious standards would attract people passionate about the Spiffy brand,” Spiffy chief executive officer Scot Wingo said. “I’m excited to welcome our first five franchise partners.

The first five represent a broad spectrum of experienced business owners with backgrounds spanning automotive finance, tech angel investing, aviation, and other franchises, which really validates our business model and makes us even more excited about the momentum we’ve built bringing mobile vehicle care to fleets and individuals nationwide,” Wingo went on to say.

If you’re interested in learning more about owning a Spiffy franchise, visit www.getspiffy.com/franchise.