Another day, another integration partnership for Tekion.

The dealership technology provider has integrated with DAS Technology to connect the DAS artificial intelligence customer data and experience platform with Tekion’s AI-based Automotive Retail Cloud, a platform designed to handle the full spectrum of dealership operations.

DAS Technology is the second new partner to join Tekion’s Automotive Partner Cloud this week, joining Spyne, which announced the integration of its Vini AI sales and service engagement agent with Tekion’s ARC.

In a news release, DAS said the connection of operational systems with marketing execution will help dealers improve information flow between systems and reduce manual data entry, as well as driving faster, more informed decisions and aligned, data-driven interactions across sales and service.

The companies said the integration enables real-time data exchange from ARC’s DMS and CRM to the DAS platform, activating current customer and vehicle data to improve engagement.

“Every dealer runs on data, and retailers gain a competitive edge when they can access and activate it in real time,” DAS Technology co-founder and CEO Alexi Venneri said. “Our integration with Tekion ARC accelerates the flow of information across our AI-native CDXP, giving dealers one-to-one consumer messaging paired with patented technology that drives improved interactions.”